Privacy Policy

Last updated: April 2025

Vita HydroKultur Group Ltd (“we,” “us,” or “VHK”) is committed to protecting your privacy and managing your personal data in an open and transparent way. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”).

  1. Information We Collect

1.1 Personal Data You Provide

  • Contact Information: name, email address, phone number, job title, company name (when you fill out inquiry forms or subscribe to newsletters).
  • Account Credentials: username and password (if you register for a secure portal).
  • Investor Data: details submitted via Investor Relations forms (e.g. qualifying status, professional designations).

1.2 Automatically Collected Data

  • Usage Data: pages visited, time and date of visit, time spent on pages, referral source, IP address, browser and device information.
  • Cookies & Tracking:
    • Essential Cookies: required for Site functionality (e.g. login, form submission).
    • Performance Cookies: anonymised analytics (e.g. Google Analytics) to improve Site performance.
    • Marketing Cookies: display and measure the effectiveness of third‑party ads.
  1. How We Use Your Information

We process personal data for the following purposes, based on legitimate interests, contract performance, or your consent:

  1. To Provide & Maintain the Site: enable secured access, fulfill inquiries, deliver investor packs, and communicate updates.
  2. To Improve User Experience: analyze usage trends, optimise content, and troubleshoot technical issues.
  3. To Market Our Services: send newsletters, investment offers, and event invitations (only if you have opted in).
  4. To Comply with Legal Obligations: verify investor eligibility, maintain records for HMRC, and meet data retention requirements.
  5. To Protect Our Rights: detect and prevent fraud or unauthorized access to our systems.
  1. Legal Basis for Processing
  • Consent: for marketing communications and non‑essential cookies. You may withdraw consent at any time via our cookie banner or unsubscribe link.
  • Contract Performance: to process your requests, inquiries, and any services you have requested.
  • Legal Obligation: to comply with tax, corporate, and securities laws (e.g., SEIS/EIS reporting).
  • Legitimate Interests: to operate and secure our Site, improve our offerings, and communicate with you about relevant opportunities.
  1. Sharing Your Data

We may share your personal data with:

  • Service Providers: hosting, analytics, email delivery, CRM and marketing platforms.
  • Professional Advisors: legal, accounting, tax, or compliance consultants.
  • Regulatory Authorities: HM Revenue & Customs and other bodies as required for SEIS/EIS compliance.
  • Affiliates & Partners: IGS Scotland and other technology or research collaborators (only with your consent where required).

We do not sell or rent personal data to third parties for marketing purposes.

  1. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined above or to comply with legal obligations. Investor records related to SEIS/EIS must be retained for at least 6 years for HMRC purposes. Usage data may be retained for up to 24 months.

  1. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your data (where no longer needed for our purposes or legal obligations).
  • Restrict or object to processing (e.g. marketing communications).
  • Portability of data (receive a copy in a structured, machine‑readable format).
  • Withdraw Consent at any time for processing based on consent.

To exercise your rights, please contact us as outlined in Section 9.

  1. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance Site functionality and performance. When you first visit, you will be prompted to accept or decline non‑essential cookies. You can change your preferences at any time via our cookie settings link in the Site footer.

  1. Security

We implement technical and organizational measures (encryption, access controls, regular audits) to protect your data against unauthorized access, disclosure, alteration, or destruction. However, no internet transmission can be guaranteed entirely secure.

  1. Contact Us

If you have any questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact:

Data Protection Officer
Vita HydroKultur Group Ltd
Email: admin@vhkgroup.co.uk
Address: Prospect House, 11-13 Lonsdale Gardens, Tunbridge Wells, Kent, England, TN1 1NU

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk/.

  1. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the revised version here with an updated “Last updated” date. Please review this Policy periodically for any updates.